In recent years, with the rapid development of global agriculture, the pesticide market, as an important agricultural producer in South America, has shown significant growth potential in its pesticide market. According to the latest market survey data, this region reached approximately $50 million in 2022 and is expected to grow at an average annual rate of 6% over the next five years. This trend is primarily driven by the region's agricultural modernization and the increasing demand for efficient and environmentally friendly pesticide products.
During our visits to this market, we found that many local retail store customers highly recognize our products. This is due to Kenvos' long-standing brand reputation as well as the mature experience of our customers and the effective operations of retail store owners. Products such as Terminator, Underseige, and Pyerate have received excellent feedback from farmers.
The region's agricultural structure is dominated by rice, sugarcane, fruit, and vegetable cultivation, all of which heavily rely on pesticides. Rice farming, in particular, as the country's main food crop, accounts for over 40% of pesticide usage. Additionally, with the intensification of climate change and pest-related issues, farmers are increasingly demanding efficient and low-toxicity pesticides, creating vast market opportunities for pesticide companies. Kenvos has introduced more than 50 products and nearly 100 packaging options in this region, covering almost all crops in the region. We strive to meet customer demands as much as possible to achieve mutual success. The results have been highly rewarding, and addressing specific customer needs has become a key focus for us moving forward.
Throughout our market visits in this region, the professionalism and dedication of our customer assistants left a deep impression on us. They were able to provide immediate solutions to plant protection issues using existing products and offered valuable insights and suggestions for market development.
Overall, the pesticide market in this region is in a phase of rapid development, with strong market demand and increasingly diversified competition. To seize this market opportunity, pesticide companies must not only provide high-quality products but also gain a deep understanding of local agricultural needs and strengthen collaboration with customers and farmers. Kenvos is committed to securing a larger market share in this promising landscape.